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The amount of notoriety and influence and all that, that was way more than-as long as we didn’t go out of business, it would have been a success. Even at a much lower revenue target, it would have been successful, because it opened the door to being a launch title on PSVR and Oculus, being a pack-in on the Vive. A lot of people would say it was successful.
GB: The $3 million, does that mean the game is profitable? Did you break even, at least? That whole story shows how we went from this very small team to what’s now one of the largest companies doing only VR. But we went up there to build the prototype in a weekend. Job Simulator wouldn’t have existed if we accidentally dropped that headset. It was one of those things where Valve has built one of these devices, and it’s got wires hanging off it. But my co-founder, his wife was pregnant, and she couldn’t leave. Some of the decisions that led to the final output, that story of-we almost couldn’t get that piece of hardware, the Vive, because of certain situations.
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That’s particularly on my mind because I was just writing a GDC talk, the full post-mortem on the Job Simulator product. We grew to 22 full-time people through the course of developing Job Simulator, and now Rick and Morty. What’s fun about room scale and hands? That’s where Job Simulator emerged. It was like, let’s erase everything we knew about game development and game design, all our expectations, and start over. We’d seen room scale and seen hand interaction. It was the first Vive development kit that-six months before the Vive was announced, we got this early unit. We knew that was going to be our future, very early on. We released four games, always in Unity, so we brought them to as many platforms as possible. It was a small four-man team building original games through that cycle.
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Schwartz: We’ve done mobile and PC games since 2010. GB: Could you remind me of Owlchemy’s history again?
“Everyone in the neighborhood is here today to try high-end VR.” I think that ended up coming true. I’ve heard so many stories from friends and colleagues and on Twitter. It would belong to everyone in my circles of friends and family. Our predictions were that, for the units that were out there, they’d get a lot of use on a per-person basis. We wanted an art style that’s not too demanding on the GPU, so we could push it up in resolution to get nice crisp edges. We wanted that pass and play, instant pickup, smooth onboarding, family friendly, focus on the highest quality graphics. A more mature platform would have that gameplay loop. It was more, “What is the use case in year one?” It’s not a 40-hour game where you’re going to continuously explore a story and pick it up over several sessions. Schwartz: I don’t think it was a size thing. You knew it wasn’t going to be a gigantic blockbuster. GB: You made some choices, knowing what would happen with VR in year one. “I want to go to a fantastic world!” People don’t normally think it would be fun to throw a stapler or eat a donut, but it turned out that everyone seems to love it. If you offer something with guns or going into space, that makes sense in the early days of VR. There’s this expectation mismatch between that point – “Wait, why do I just want to do a job?” – and then when you play it and come out and realize it’s a ton of fun. It starts off when you tell people the name and the concept. They don’t have to learn a lot to get into it. You could just hand it to a friend and say, “Go nuts.” They can get the story through the world-building, the environmental storytelling.
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We tried to build a game where you didn’t have to give a whole backstory about how to use it, what the controls are. VR parties where people come over because they’re rare in the early days, in the relative scheme of things. It would be passing it off to friends and family.
We thought that owners of year one VR hardware - PlayStation VR, Vive, Oculus – would not be the primary users of the hardware. That was one of our early decisions when we were building. People didn’t expect how much of a spectator sport VR would be. We’re seeing incredible pickup from people who have the ability to show a performance of themselves inside the game – YouTubers, Twitch streamers, Facebook Live, things like that. We announced our revenue, that we’ve surpassed $3 million in sales for Job Simulator last year. Alex Schwartz: It’s been surprising, a lot of the superlatives for Job Simulator.
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